Financial Advice Croydon

Independent Financial Planning for South London's Growing City

Croydon isn't just another commuter stop, In fact, it's fast becoming one of South London's most dynamic financial centres. At True Advice Financial Services, our independent financial advisers and planners in Croydon help residents, professionals, and families build, protect, and optimise their money with clarity and confidence.

We work with clients across Purley, Addiscombe, Coulsdon, South Norwood, and Sanderstead, providing clear, regulated advice on mortgages, pensions, investments, and insurance. Whether you're a first-time buyer near East Croydon Station, a business owner in Purley, or approaching retirement, we'll tailor a plan around your exact goals.

Book a free consultation Call 01342 324 171 now
Financial Growth - Croydon

A Recent Success Story

When a 41-year-old IT contractor in South Croydon struggled to prove income consistency, our Croydon financial adviser restructured his documentation and secured a five-year fixed-rate mortgage. He saved over £3,200 a year in interest; proof that the right guidance can transform affordability and peace of mind.

What Financial Challenges Do Croydon Residents Face?

Rapid regeneration and rising house prices: keeping pace with new-build valuations and lender rules.

Complex incomes: contractors, bonuses, hybrid working, and self-employment.

Balancing London salaries with local costs: choosing between investing, saving, or remortgaging.

Commuter fatigue: many clients moving from the City now want stability and financial clarity closer to home.

Our financial advisers in Croydon are here to make sense of it all.

Schedule A Free Consultation

Make an Appointment Click to Call: 01342 324 171

Our Financial Advice Services in Croydon

Expert financial guidance across mortgages, pensions, insurance, and investments — tailored to your needs in Croydon and South London.

Mortgage Advice Croydon

Mortgage Advice Croydon

Our mortgage advice helps Croydon residents secure home finance suited to local property values—from South Croydon to Waddon.

Pension Advice Croydon

Pension Advice Croydon

Through pension advice, we help Croydon clients audit and grow their retirement savings across changing careers and life stages.

Insurance Advice Croydon

Insurance Advice Croydon

Get tailored insurance advice in Croydon to protect your income, family and home — whether you're near Boxpark or Addington Hills.

Investment Advice Croydon

Investment Advice Croydon

Our investment advice supports Croydon investors with growth strategies designed around your goals and the local market.

Testimonials

What our clients are saying about us. Read more reviews on Google.

"After 40 successful years in business the Covid shutdown was sending us under the hooves of a very large horse. I knew after my first conversation with Ashley that I had gone to the right man. Never in business history has a financial matter been so smooth and painless."

John M.
★★★★★

"Excellent service and without True Advice’s knowledge and expertise I would not have resolved a tricky financial situation I was in. Would 100% recommend."

Nigel P.
★★★★★

How We Help Croydon Clients

We don't just offer standard advice; we design strategies that reflect Croydon's fast-evolving lifestyle and economy. Here's how we help our clients every day.

Buying and Borrowing Confidently

If you're buying a flat near East Croydon or moving up to a family home in Purley, we'll match you with the right lender, not just the easiest one. Our mortgage advisers and brokers in Croydon compare the entire market, including lenders who understand contractor and bonus-based income. We'll also help with shared-ownership and help-to-buy schemes linked to local regeneration projects.

Example: A South Croydon couple reduced their mortgage repayments by £290 a month through a remortgage arranged by our team.

For tailored help, fill in our simple contact form or ring us on 01342 324171 to request a call-back.

Pension and Retirement Planning

Many Croydon professionals have built multiple pensions from different employers, especially those who've worked in London. Our pension advisers in Croydon help trace, consolidate, and optimise these plans into one efficient retirement strategy. We also provide retirement income reviews and pension drawdown guidance, helping you make the most of your savings when you need them most.

Investment and Wealth Building

As Croydon's property market expands, so does the need for diversified investment advice. Our Croydon investment consultants create bespoke portfolios focused on growth, income, or sustainability, depending on your goals. We'll help you choose the right mix of assets to grow your wealth while managing risk responsibly.

Insurance and Family Protection

Financial confidence means protecting what matters most. Our advisers recommend life insurance, income protection, and critical illness cover tailored to Croydon's cost of living and your family's circumstances. We also support local business owners with key-person insurance and director pension planning to keep operations secure.

Need Mortgage Or Pension Advice in Croydon?

Make an Appointment Click to Call: 01342 324 171

Croydon Local Insight

We regularly meet clients across East Croydon, Purley, and along the A23 corridor, helping them plan smarter around regeneration, commuting, and property growth. Our advisers understand the area's changing landscape, from buy-to-let opportunities to the lifestyle shifts driving financial priorities.

We've helped clients who:

Commute into London Bridge or Canary Wharf

Own buy-to-let properties near Ruskin Square or West Croydon

Run small businesses in Croydon's industrial and retail zones

We bring London-level expertise with the Croydon local touch.

Croydon FAQs

I own a flat near Croydon Clocktower. Can you advise on finance and cover?
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Absolutely. Whether you live around Croydon's town centre or near the Clocktower, we help tailor mortgages and protection plans.

Can you help me decide when to withdraw my pension as I approach 60?
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Yes. We work with clients approaching retirement to time pension withdrawals in the most tax-efficient way.

Do you work evenings or weekends?
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We do. Many of our Croydon clients commute to London, so we offer flexible appointments and online meetings.

I've just bought a property near East Croydon Station. Should I review my insurance?
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Yes. We help new homeowners in East and South Croydon check that their cover reflects current property values and lifestyle needs.

Do you advise people running small businesses in Croydon?
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We do. Many local business owners come to us for help with pensions, protection and planning for future growth.

I'm planning to retire soon and stay in Croydon. Can you guide me?
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Yes. We help long-term residents plan a steady income in retirement while keeping investments and tax planning on track.

Start Your Financial Plan Today

You don't need to travel to the City for quality financial guidance. Call 01342 324171 or use our contact form to arrange your free consultation with a Croydon-based independent financial adviser. We'll help you plan, protect, and grow your wealth with confidence.

Book Your Consultation Call 01342 324 171 Now

Independent Financial Adviser Croydon

Call 01342 324171 or use our contact form to arrange your free consultation with a Croydon-based independent financial adviser. We'll help you plan, protect, and grow your wealth with confidence.

Office Hours

  • Monday to Friday
  • 8:30 am-6:00 pm
  • Saturday and Sunday
  • 8:30 am-1:00 pm
  • 24 Morton Road, East Grinstead, RH19 4AG
  • 01342 324 171
  • info@trueadvicefs.co.uk

Regulatory Statements

Equity Release

Equity Release plans are not right for everyone. And it is important that you fully consider your options and receive independent financial advice before making a decision. It is also important that, if you do decide to use an equity release product, you choose one that meets your needs.

Remember that taking an equity release plan is generally a long term option. However, there are flexible plans available that may fit your varying needs and some will allow you to repay in the future without penalties.

Investments

All investments involve a degree of risk of some kind. This section describes some of the risks which could be relevant to the services we provide you. We may provide further risk information during the course of our services to you, as appropriate.

Our services relate to certain investments whose prices are dependant on fluctuations in the financial markets outside our control. Investments and the income from them may go down as well as up and you may get back less than the amount you invested. Past performance is not a guide to future performance.

Mortgages

YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE

Buy to Let Mortgages

Some Buy to Let Mortgages are not regulated by the FCA.

True Advice Financial Services is a trading style of TA and SE Hollom Ltd (FCA 461206) which is an Appointed Representative of New Leaf Distribution Ltd which is authorised and regulated by the Financial Conduct Authority : Number 460421.

Registered Office : New Leaf Distribution Limited, 165 - 167 High Street, Rayleigh, Essex, SS6 7QA.

Complaints Procedure

As an Appointed Representative of New Leaf Distribution Limited, we aim to provide you with a high standard of service. If you are unhappy with any aspect of our service, please let us know.

We will acknowledge your complaint promptly and aim to resolve it within 8 weeks.
If you remain dissatisfied, you have the right to refer your complaint to the Financial Ombudsman Service (FOS):