About Us

True Advice Financial Services was founded in 1983 by Tony Hollom, giving the business over 30 years experience in the industry. A family run business with his wife Sue Hollom as his senior administrator to assist in the running of the business, these values have been at the core of the business since the beginning.

True Advice, based in Sussex, operates nationwide but with a focus on the south east corner of the UK and London, including East Grinstead, Crawley and Horley, etc.. The business covers financial advice across all the zones of your personal financial situation be that investments, pensions, insurance or mortgages.

With over 30 years experience in the industry, Tony Hollom is the companies financial advisor covering all aspects of advice. Due to growth and wanting to keep the focus on the family in the business Ashley Hollom joined the business in 2018 as a mortgage and insurance advisor, specialising in these zones and working with the business and Tony to service the growing client base.

Meet the Team

Tony Hollom

Financial Adviser

Tony has been working in the financial industry for over 30 years. He has a wealth of knowledge that spans years. After being tired of working for other brokerages and companies he started True Advice Financial Services with his wife Sue as his administrator.

Working as a team they have built up their client bank over many years advising on mortgages and protection as well as building up vast investment and pension funds for their clients.

Amongst the work Tony enjoys long walks with Sue, going abroad to hot countries to soak up the sun and watching his son Ashley play football over the weekend. Having been born near the seaside Tony enjoys a beach walk and also a spot of fishing as well when the season is right.

Ashley Hollom

Mortgage & Protection Adviser

Ashley is newer to the business than his parents. He left school at the age of 16 to start in the working world doing various roles in the coming years. After not finding satisfaction with employed life he decided to study up to be a mortgage and protection adviser and started in the business in May of 2018.

He has brought new ideas and a different approach to the office, leading the new marketing and revamp of the website for the business. He has worked on bringing in new clients to the business and has had great success in doing so with the company reaching out to more new clients than it has before.

In his spare time he enjoys going to the gym, playing football on the weekends and diligently supporting Brighton & Hove Albion FC. When the summer comes around he is a keen cricketer and you can spot him chasing after balls all over Sussex with more enthusiasm than most dogs!

Sue Hollom

Senior Administrator

Sue joined Tony at True Advice back in 2002. She has assisted Tony on all matters of administration since then. From promotions, to keeping the files up to date, running the payments side of the business and managing their property portfolio, Sue has done it all.

Outside of the office she enjoys being the creative hub for the family putting on wonderful birthday events for the family. She also enjoys long walks with Tony and jetting off anywhere hot when the English weather gets miserable.

On top of this she is a keen lover of nail varnish boasting a personal collection of over one hundred bottles! She is also the loving and caring mother to her three children in Ashley, Aaron & Holly of which Ashley is her favourite (can you guess who’s writing this).

Regulatory Statements

True Advice Financial Services is a trading style of TA and SE Hollom Ltd which is an Appointed Representative of New Leaf Distribution Ltd which is authorised and regulated by the Financial Conduct Authority : Number 460421.

Registered Office : 1st Floor Princess Caroline House, 1 High Street, Southend on Sea, Essex, SS1 1JE.