Welcome to True Advice Financial Services East Grinstead

True Advice Financial services is a family run business founded in 1983. Having over thirty years experience in the financial services marketplace there isn’t much we haven’t seen. Being financial advisors that have seen life pre-recession and post-recession gives us a unique experience point that not a lot of firms can boast. If you are looking for financial advice East Grinstead, you are in the right place.

With such a history in the financial services industry we have built a loyal clientele with a lot of repeat business over the years. Tony Hollom founded the business and was soon joined by wife Sue Hollom to assist him in expanding the business and helping with the administration. These two formed the basis for the business for many years before son Ashley joined as a mortgage and protection advisor in 2018 to help with the mortgage advice workload.

Currently based in our home office in East Grinstead we typically serve clients in the counties of Sussex, Surrey & Kent. But we do have nationwide coverage and plenty of clients in London and its boroughs.

True advice advises on the four main areas of financial advice being mortgages, pensions, insurance and investments. We are a whole of market advisor meaning that we have no ties to specific lenders, banks, insurers etc. Our only guiding light is the needs of our clients and how we can best service them. If you are looking for Financial Advice East Grinstead, then give us a call.

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Our Financial Advice Services in East Grinstead

Our main focuses are speed of service, clear and concise communication & complete honesty with our clients. Through these principles we have achieved plenty of five star reviews from our clients and many referrals some even spanning generations of families that we have advised. Let’s delve into the different sectors of financial advice that we advise clients on.

Mortgage Advice East Grinstead


Buying a house is one of the biggest financial decisions a lot of us make in our lives. Getting a place we can call our own is a huge milestone. To do this properly and make sure you are getting the best deal there's no better way than receiving whole of market, professional mortgage advice.

Pension Advice East Grinstead


A private pension pot to fall back on later in life is invaluable. But where do you start? How do you invest in schemes that suit your profile? Are you getting the most from your money? Help in this area is key and this is where our pension advice can be crucial.

Insurance Advice East Grinstead


There is nothing more important in life than making sure the things you care about are protected. Professional insurance advice means that this can be accomplished absolutely free of charge. That is right we advise on insurance with no cost to our clients.

Investment Advice East Grinstead


What is the best way to get the most out of your money? One of life's greatest questions. Investment advice takes away the stress and gives you knowledge as to how you can invest your money in a way that suits you the investor. Step into the investors club today with our tailored advice.

Buying a house is the biggest financial decision most people have to make in their lives. It’s a huge decision and a great investment that can see you landed with an appreciating asset and debt going down each month. Getting professional, whole of market mortgage advice is the key to getting the best deal for your mortgage and that is where we come in.
Being the top mortgage advisors in East Grinstead we advise on absolutely every single type of mortgage imaginable. There are many things you can do with property and mortgages that most people have never heard of. This access and license to advise on all types of mortgage with access to all the lenders out there means we can help a wide range of clients.

1st time buyer

Getting yourself in the position to make your first purchase is a huge milestone, but where do you start with getting a mortgage? It’s not easy and the process can be confusing if you don’t have the right person to advise you going forward. We have helped many first time buyers get onto the property ladder and use our experience in this sector to your benefit.


What’s the best rate out in the marketplace? Can I raise capital to settle debts or even raise funds for home improvements? Could I shorten my term and keep payments the same? These are all questions you might be asking yourself when looking to remortgage. With whole of market access we can look at the best deals and tailor them to suit your situation.

Home mover mortgage

Whether you are up scaling or downscaling there can always be potential for a mortgage on a new property. Take the stress and anguish of getting one out of your mind with our help. Do you want to be doing your own mortgage whilst figuring out new schools, moving, conveyancing, new neighbourhood etc? Let us do it all for you and find you the best rates the market has to offer.

Commercial mortgage

Getting a mortgage for your business can be a great way to build equity for your company. It means you are paying towards an asset rather than wasting your monthly payments on rent. The commercial mortgage marketplace can be confusing though and knowing what you can borrow takes almost a degree in itself. Let us help you with this and set you on the road to business prosperity.

Buy to let mortgage

Becoming a landlord is a much sought after position in society. You create a secondary stream of income that requires less attention than a full time position. But where do you start with getting a mortgage on this? We’ve helped many clients build property portfolios and can advise you on starting yours today.

Self build mortgage

No ready build houses catch your fancy? Want to build something truly bespoke that suits your needs down to a tee? A self build mortgage is for you. Obviously you will have to source land, builders and a higher deposit than ready built homes but we can advise you on how to raise finance to create the home of your dreams.

Let to buy mortgage

If you have a house currently with a mortgage did you know that you can let this out to raise capital for a new purchase? It works the same way as a buy to let just the other way around as you already own the property that needs letting. Advice here is key but there is a way to utilise your property for another purchase and keep it under your ownership.

Equity release

As you get on in life and have paid off your mortgage, you might find yourself needing funds for all sorts of reasons. The good news is if you are over the age of 55 you can release equity in your home. It requires advice from our specially qualified equity release advisor but it’s best to have a discussion with him to see if this is something that could suit you today.

Second charge

If you are in the middle of a fixed rate period with high early repayment charges but want to raise capital to build an extension, settle some debts or raise capital then a second charge could be for you. They won’t come at as attractive rates but are a fantastic solution to raising capital using your property. Advice here is key.

Bridging loans

If you have a property that you want to buy but can’t sell yours yet or have a development that is being refurbished to be mortgaged than bridging finance is something for you. It provides flexibility with the lending and has a focus on being quickly available. It’s used essentially to bridge gaps between a proper mortgage. It can provide great flexibility if you are in need of quick finance but comes at a cost, getting our advice on this is a must as it isn’t for everyone.

Sharia compliant mortgages

Sharia compliant lending is becoming more available as time goes on. With the bank essentially purchasing your property and ‘renting’ it back to you with you buying back chunks of it over time, this avoids the principle of being in debt. Specialist advice is required here which we can provide along with recommendations on Sharia compliant conveyancers for your purchase or remortgage.

In a nut shell these are the services we can provide advice on. They cover all remits of mortgage advice and our first class service is widely sought after. For more financial advice East Grinstead, get in touch.

When it comes to pensions, seeking full advice is key. Everyone wants to have a pension pot when they retire to fall back on. You don’t want to be working forever do you?
With the great tax relief on pension contributions and the ability to add on top of your state pension it’s a no brainer that setting up a private pension is a good idea. There’s never a better time than now to start this with a lump sum or consistent investment that will snow ball over the years.

The pension marketplace can be very complex to tackle on your own. Our independent advice aims to make it simpler for you to understand and benefit from. There are various ways and plans you can go about building your pension pot, how do you know which one is best for your situation? Without experience in these matters, this can be hard to judge. When you are dealing with something as important your retirement, it’s key to get the right advice.

With the state pension currently standing at £129.20 a week, that isn’t a lot of money to live on. The steps to getting a private plan are simple. We start our process with an informal meeting or phone call. This gives us the information we need to know if you are in a situation where we can help you with your pension services.

Once we’ve had the first meeting and can work with you and assist in your pension services, we set to work on our research. We have access to the whole of market of pension providers and will pick a plan tailored to you. We are the top pension advisers in East Grinstead.

There is nothing more important in life than making sure the things you care about are protected. Professional insurance advice means that this can be accomplished absolutely free of charge. That is right we advise on insurance with no cost to our clients.

Our process as always would start with a no obligation discussion of your circumstances and what would need protecting. Then it is up to us to recommend the correct insurance to protect what you need protecting. We have whole of market access to the best insurers on the marketplace and pride ourselves on superb insurance advice.

Life insurance comes in many different formats. You can get straight life insurance cover for a bulk sum. This will pay a full amount on death and can either increase, decrease or stay level over the years. You could look at critical illness cover which pays a sum if you are diagnosed with an illness on an insurers list. This cover is a bit more thorough as you can survive and still benefit.

But what about your family that is left behind without your income, if you pass? How will they survive? Family income benefit insurance can help with that. Paying out a monthly tax free sum over how every many years you decide to be insured for. Whilst we are on that topic, what about just surviving in general and needing proper sick pay cover? Income protection is the way forward. Paying out an income for a variable amount of time and it looks to cover you right up to retirement. Giving the self employed sick pay they can rely on.

Then there is the potential to slip the life insurance through a business for tax efficiency. This would be key man cover. It works for key members of a business and the money is retained by the business but can be a great way to protect you. And then there is the classic buildings and contents insurance. We only advise on buildings and contents policies that are five-star de facto rated insurance products. The best on the market to make sure your most valuable asset, your home, is adequately protected.

There is a range of insurance that we can advise on and all of it is free of charge as mentioned before. It is vital to make sure you are protected thoroughly and properly. And there is no better way to insure this than with proper insurance advice from a whole-of-market advisor like ourselves. So, for expert insurance advice in East Grinstead - give us a call.

What is the best way to get the most out of your money? One of life’s most frequently asked questions. Investment advice for investing lump sums is a great way to see stable gains in your investment portfolio.

But there is a lot more to this than meets the eye. The fully tailored financial advice process we provide on this goes over many factors to make sure you are totally happy with how you are investing. From risk management, to portfolio diversification, carbon impact, ethical investing, there are plenty of preferences you can have with your investments.

Whether you have a current portfolio that needs managing or are looking to start one up, we can help. One of the essential parts to our advice is that we are fully independent. Meaning we aren’t tied to one provider or plan that we have to promote. We can look over the whole market for you and find an investment plan tailored to your needs.

The best way to advise is for you to get in touch with us today so we can assist you. Having a conversation whether that is face to face or over the phone, will be the best way for us to judge the process going forward. Once we have this we can then look to move forward with you where possible. We are THE professional Investment Advisors in East Grinstead.

Financial Advice East Grinstead

Financial Advice East Grinstead

When you come to us you come for the complete package. We want to take care of you from day one, to the end of your process with consistent communication along the way. Contact us today to discuss your needs and see how we can service you further.

Office Hours

  • Monday              8:30 am-6:00 pm
  • Tuesday              8:30 am-6:00 pm
  • Wednesday        8:30 am-6:00 pm
  • Thursday            8:30 am-6:00 pm
  • Friday                 8:30 am-6:00 pm
  • Saturday            8:30 am-1:00 pm
  • Sunday            Closed

Evening and weekend appointments are available on request.



24 Morton Road, East Grinstead, RH19 4AG




T: 01342 324 171

    Regulatory Statements

    Financial Advice East Grinstead

    Equity Release
    Equity Release plans are not right for everyone and it is important that you fully consider your options and receive independent financial advice before making a decision. It is also important that, if you do decide to use an equity release product, you choose one that meets your needs.
    Remember that taking an equity release plan is generally a long term option. However, there are flexible plans available that may fit your varying needs and some will allow you to repay in the future without penalties.
    Buy to Let Mortgages
    Some Buy to Let Mortgages are not regulated by the FCA.
    Commercial lending and most buy to let arrangements are not regulated by the FCA
    Will writing and Lasting Powers of Attorney are not regulated by the FCA
    True Advice Financial Services is a trading style of TA and SE Hollom Ltd. Which is an Appointed Representative of New Leaf Distribution Ltd which is authorised and regulated by the Financial Conduct Authority : Number 460421.
    Registered Office : 1st Floor Princess Caroline House, 1 High Street, Southend on Sea, Essex, SS1 1JE.